Books for starting a small business

The Lean Start-up - Eric Ries

The Referral Engine - John Jantsch

4 Hour Work Week - Timothy Ferriss

The E-Myth Revisited - Michael Gerber

Duct Tape Marketing - John Jantsch

Book Yourself Solid - Michael Port

Delivering Happiness - Tony Hsieh

Beyond Booked Solid - Michael Port

Make it Stick - Chip Heath

Start Something that Matters

$100 Startup - Chris Guillebeau

The Start-Up of you - Ben Casnocha, Reid Hoffman

Conversion Marketing - Bryan Heathman

The Goal - Eliyahu Goldratt

The Zen of Social Media Marketing

The Rebel Entrepreneur - Jonathan Moules

Getting things done - David Allen

Free Marketing - Jim Cockrum

Good to Great - Jim Collins

Built to Last - Jerry Porras

Influencer: The Power to change anything - David Maxfield and Ron McMillan

Founders at work - Jessica Livingston

Uncommon Service - Frances Frei and Anne Morriss

What got you here won't get you there - Marshalll Goldsmith

Winning - Jack Welsh

Outliers - Malcolm Gladwell

Tipping Point - Malcolm Gladwell

Blink - Malcolm Gladwell

Imagine - How Creativity Works - Jonah Lehrer

Influence - Robert Cialdini

Integrity - Henry Cloud

Art of the Start - Guy Kawasaki

Category of One - Joe Calloway

The Greatest Trade Ever - Gregory Zuckerman

Intelligent Investor - Benjamin Graham

Think and Grow Rich - Napoleon Hill

The Founders Dilemma - Noam Wasserman

The Springboard - Stephen Denning

This year I will - M. J. Ryan

Start with Why - Simon Sinek

Want to Learn SEO?

SEO Basics

• Learn the basics of SEO: http://www.seomoz.org/beginners-guide-to-seo (The first thing you should read)
• Watch 'The SEO Fundamentals Pyramid': http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
• Download 'How Search Engines Work': http://cms.searchenginewatch.com/digital_assets/3859/how-search-engines-work-mike-grehan.pdf (Side note: it is important to know how SE's work before even learning how to optimize websites for the SE's)
• Learn the basics of HTML and CSS, the language of websites: http://www.codecademy.com/tracks/web(Side note: SEO deals a lot with HTML, and you should know the basics before utilizing SEO strategies)
• Learn the basics of local Search: http://www.davidmihm.com/local-search-ranking-factors.shtml
• Learn keyword research: http://www.seomoz.org/ugc/category/3
• Learn on-page optimization: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
• Learn website architecture: http://www.coconutheadphones.com/website-architecture-for-seo-the-complete-guide/
• Learn canonicalization: http://searchengineland.com/8-canonicalization-best-practices-in-plain-english-44475
• Learn Excel: http://www.distilled.net/excel-for-seo/
• Learn content marketing: http://blog.kissmetrics.com/44-content-marketing-resources/ (Side note: first read up on the Content Strategy below)

Link Building

• Learn link building: http://cognitiveseo.com/blog/26/the-best-link-building-blogs-experts-and-their-tutorials-from-2011/
• Bookmark this comprehensive list of link building strategies from Point Blank SEO:http://pointblankseo.com/link-building-strategies
• Read Ross Hudgen's awesome link building articles: http://www.rosshudgens.com/link-building-strategies/
• Read 'The Noob Guide to Link Building': http://www.seomoz.org/blog/the-noob-guide-to-link-building
• Download 'The Noob Guide to Link Building' and 'The 6-Month Link Building Game Plan':http://www.iacquire.com/resources/link-building-guides/

Content Strategy

• Read 'The Definitive Guide to Awesome Content': http://www.seomoz.org/blog/the-definitive-guide-to-awesome-web-content
• Read the "In-Depth Guide to Content Creation': http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographic
• Read 'How to Build and Operate a Content Marketing Machine': http://www.seomoz.org/blog/how-to-build-and-operate-a-content-marketing-machine
• Read 'The SEO Guide to Creating Viral Linkbait and Infographics': http://www.distilled.net/linkbait-guide/

Analytics

• Learn Google Analytics with Google's IQ Lessons: http://www.google.com/intl/en/analytics/iq.html?
• Download Slingshot SEO's 'Guide to Google Analytics': http://www.slingshotseo.com/wp-content/uploads/2012/02/how-to-use-google-analytics-guide.pdf
• Read the collection of Analytics articles from SEOmoz: http://www.seomoz.org/blog/category/8
• Read 'A Beginner's Guide to Conversion Goals in Analytics': http://www.searchenginejournal.com/a-beginners-guide-to-conversion-goals-in-google-analytics/42558/
• Read 'A Beginner's Guide to Google Analytics 5': http://blog.kissmetrics.com/google-analytics-5/

Overall SEO Strategy

• Learn Conversion Rate Optimization (CRO): http://unbounce.com/conversion-rate-optimization/50-awesome-posts-on-conversions/
• From Quora, "What are some top strategies for conversion optimization?": http://www.quora.com/What-are-some-top-strategies-for-conversion-optimization/answer/Andy-Johns?srid=hiM
• Read 'The Noob Guide to Online Marketing': http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
• Read 'The New SEO Process': http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
• 33 Free SEO Tools You Should Know About: http://www.webgnomes.org/blog/33-free-seo-tools/
• Keep up to date with inbound marketing material: http://inbound.org/