SEO Basics
- Learn the basics of SEO: http://www.seomoz.org/beginners-guide-to-seo (The first thing you should read)
- Watch 'The SEO Fundamentals Pyramid': http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
- Download 'How Search Engines Work': http://cms.searchenginewatch.com/digital_assets/3859/how-search-engines-work-mike-grehan.pdf (Side note: it is important to know how SE's work before even learning how to optimize websites for the SE's)
- Learn the basics of HTML and CSS, the language of websites: http://www.codecademy.com/tracks/web(Side note: SEO deals a lot with HTML, and you should know the basics before utilizing SEO strategies)
- Learn the basics of local Search: http://www.davidmihm.com/local-search-ranking-factors.shtml
- Learn keyword research: http://www.seomoz.org/ugc/category/3
- Learn on-page optimization: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
- Learn website architecture: http://www.coconutheadphones.com/website-architecture-for-seo-the-complete-guide/
- Learn canonicalization: http://searchengineland.com/8-canonicalization-best-practices-in-plain-english-44475
- Learn Excel: http://www.distilled.net/excel-for-seo/
- Learn content marketing: http://blog.kissmetrics.com/44-content-marketing-resources/ (Side note: first read up on the Content Strategy below)
Link Building
- Bookmark this comprehensive list of link building strategies from Point Blank SEO:http://pointblankseo.com/link-building-strategies
- Read Ross Hudgen's awesome link building articles: http://www.rosshudgens.com/link-building-strategies/
- Read 'The Noob Guide to Link Building': http://www.seomoz.org/blog/the-noob-guide-to-link-building
- Download 'The Noob Guide to Link Building' and 'The 6-Month Link Building Game Plan':http://www.iacquire.com/resources/link-building-guides/
Content Strategy
- Read 'The Definitive Guide to Awesome Content': http://www.seomoz.org/blog/the-definitive-guide-to-awesome-web-content
- Read the "In-Depth Guide to Content Creation': http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographic
- Read 'How to Build and Operate a Content Marketing Machine': http://www.seomoz.org/blog/how-to-build-and-operate-a-content-marketing-machine
- Read 'The SEO Guide to Creating Viral Linkbait and Infographics': http://www.distilled.net/linkbait-guide/
Analytics
- Learn Google Analytics with Google's IQ Lessons: http://www.google.com/intl/en/analytics/iq.html?
- Download Slingshot SEO's 'Guide to Google Analytics': http://www.slingshotseo.com/wp-content/uploads/2012/02/how-to-use-google-analytics-guide.pdf
- Read the collection of Analytics articles from SEOmoz: http://www.seomoz.org/blog/category/8
- Read 'A Beginner's Guide to Conversion Goals in Analytics': http://www.searchenginejournal.com/a-beginners-guide-to-conversion-goals-in-google-analytics/42558/
- Read 'A Beginner's Guide to Google Analytics 5': http://blog.kissmetrics.com/google-analytics-5/
Overall SEO Strategy
- Learn Conversion Rate Optimization (CRO): http://unbounce.com/conversion-rate-optimization/50-awesome-posts-on-conversions/
- From Quora, "What are some top strategies for conversion optimization?": http://www.quora.com/What-are-some-top-strategies-for-conversion-optimization/answer/Andy-Johns?srid=hiM
- Read 'The Noob Guide to Online Marketing': http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
- Read 'The New SEO Process': http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
- 33 Free SEO Tools You Should Know About: http://www.webgnomes.org/blog/33-free-seo-tools/
- Keep up to date with inbound marketing material: http://inbound.org/
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